Innovation means the introduction of new ideas / techniques or the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. It also means having more effective products, processes, services, technologies. Whatever is being introduced should be something new and original coming to that market. In some instances, however, the idea might not be new but being tried in a new context. In that case the trial of the idea in a new context is itself an innovation to the originators of the idea or technology; the old idea or technology is also an innovation to the users in the new context.
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